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WorldWatchReport 2011

Author: 2017-03-13 12:44:33

  • WorldWatchReport 2011: Luxury Watches on the Internet - an Exclusive Study.This comprehensive study, based on the latest technology and evolutionary refinements, brings you strategic information on:
     
    • The real demand recorded for 25 prestigious watch brands on 10 key exportable markets (with the option to extend the survey to other brands or markets),
    • The real breakdown of demand for the main models of any brand,
    • A 360 degree view of the brands visibility and positioning indicators,
    • Identification of threats: prospect "hijacking", positionsquatting, and counterfeiting,
    • A unique qualitative analysis of what is said in forums concerning the brands.
     
    Our goal is to bring you strategic information enabling you to:
     
    • Discover the strong and weak points of the different brands,
    • Better define expectations of prospective buyers by market,
    • Get a reference of brand exposure with respect to all other brands,
    • Know where they stand amongst each other,
    • Have a global overview of competitive positioning: by markets and models,
    • Benchmark the observed brands,
    • Benefit from strategic information, allowing companies to anticipate evolving trends relating to the marketing strategies and economic environment,
    • Highlight the extent of brand and to geographically locate them.
     
    10 Markets: China, Japan, United States, United Kingdom, Italy, France, Germany, Brazil, Russia, India
     
    25 Luxury Brands : Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Cartier, Chopard, Ebel, Franck Müller, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Longines, Montblanc, Omega, Patek Philippe, Piaget, Rado, Raymond Weil, Rolex, Tag Heuer, Vacheron Constantin, Zenith.
     
    3 major search engines : Google, Baidu and Yandex – covering an average of 85% search market share in all markets analyzed.
     
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